Will Social Listening Tool Be Enough ?

By Wan Faranaquiah Nowadays, company that embraced digital marketing use social listening tool to listen to their customer conversation online, monitoring keywords while the main focus is to use all the data that is produced by the tool to create engaging content or advertisement. For small companies, they would usually use Sprout Social, Sendible, Hoot …

Analyzing Your Website Traffic

analyze website traffic

By Safwan Rahman Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to …

How Digital Marketing Helps Sales Team Perform Better

By Azleen Abdul Rahim Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the outcome from it are far greater than retail's.  Inbound marketing especially to B2B obviously offers a whole lot of benefits in and of …

If You’ve Exhausted All Resources To Make Your Digital Marketing Works, Worry Not. Consider This.

By Azleen Abdul Rahim Some of my friends made fun of me by naming me as the Engagement Guy. “Hey, Engagement Guy, what’s up man? ” or “Hey Engagement Guy, I knew I could count on you for the ideas bro.” That's the reaction each time we met. Somehow that engagement word stuck on their …

Native Advertising + Visual Content in Social Media Marketing

By Wan Faranaquiah. When people ask me what kind of social media campaign or advertising that I have done,  I would always mention that I am also familiar in creating visual content for native advertising. They would usually pause and ask what is native advertising? If you look up the term of native advertising in …

How I Transformed The Company Into A Super Brand in Just 18 Months

By Azleen Abdul Rahim A few days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie Richards wrote this story for Adweek and you can find the original article right here. Long story short, Jonathan Mildenhall …

Personal Branding: How To Evolve From A Nobody To A Must-Connect Material Using LinkedIn

By Azleen Abdul Rahim It seems that you are stuck in the ‘connections’ zone with those bunch of people who tend to ignore you often despite them being a very good potential customers for your products. It's just that you don’t know how to go about it and what to do for the next move …

Branding: Consumers Are Getting Nastier This Year

By Azleen Abdul Rahim Unlike previous new year celebrations, this year's began very moderately. It will be the same for the next one I presume,  and so on. With all uncertainties happening around us, everyone welcome the new year with caution. In Malaysia, changes are happening from all front due to inflation and ridiculous cost of living. Digital marketing is …

This Is How I Boost My Personal Brand, And I Want You To Do Exactly The Same

By Azleen Abdul Rahim By becoming a storyteller. That's how I am doing it. I'm not quite sure you do notice this or not but human beings like you and I, we are a living learning machine. A living learning machine that is good in observing things. And we evolve along the way. We love to hear …

LinkedIn Pulse’s Noise Is Getting Bad, Here’s How To Beat It

By Azleen Abdul Rahim I am a hardcore LinkedIn user. Of late, I notice almost everybody is publishing their articles on LinkedIn Pulse day-in day-out. Since LinkedIn opened up their publishing side to everyone, it seems that the whole world is grabbing this opportunity to write their piece of mind out loud to the world. Yours …

If You’re Not ‘Attractive’, Do This To Add More LinkedIn Connections

By Azleen Abdul Rahim People say beauty is solely in the eye of the beholder. But when there are too many people keep ignoring your connection requests over LinkedIn even though your professional background and achievement are unbelievably top notch, you can be rest assured that the ultimate reason for the rejection could be because their …

Are You Skippable?

By Azleen Abdul Rahim Today, people surf up their internet, read and consume content and socially engaging with their friends online at a faster pace than ever before. Enjoy-the-moment wisdom begins to sound like a crappy vocabulary today. There is no such thing as enjoying a particular moment anymore. 24-hour a day seems shorter than ever now …

How To Get Visitors To Like Your Page (And Your Brand) The Easiest Way

By Azleen Abdul Rahim By creating an audience persona. What the heck is that? Basically audience persona is a fictional aura created by brands to portray and indicate to tell that they are on the same side with their audience in terms of their preference, habit, interest and perspective. They want to inform those people that …

To Really Succeed, I’m Aiming For This One Thing

By Azleen Abdul Rahim To be a rockstar in my industry, marketing. That’s what I’m aiming for. Simply take a look at these successful people: Steve Jobs, Bill Gates, Tony Fernandes, Satya Nadella, Sir Richard Branson, Mark Zuckerberg, Jeff Weiner, Jeff Bezos, Oprah Winfrey, Dwayne ‘The Rock’ Johnson and Kim Kardashian just to name a …

Do These 6 Things to Earn More Income as a Freelancer

By Azleen Abdul Rahim You are among thousands, if not millions in Malaysia or Indonesia trying to make some decent income doing creative freelancing. Sounds pretty difficult isn’t it? Well, not really you know. There is always a way. Give these tricks a shot. Specialist in your niche. Are you a specialist in your subject? If …

How To Turn LinkedIn Connections into Tangible Business Leads

By Azleen Abdul Rahim Networking digitally is one of the must-have action items for today’s entrepreneurs and professionals. The main reason is simple, to access prospective customers, business partners and perhaps investors. To me personally, LinkedIn offers something more powerful value other social networking channels do not provide – professional community. That is why, I …

Most Companies Don’t Have Balls When It Comes To Marketing, Yours Included

By Azleen Abdul Rahim Definitely, strategy is very important when you’re embarking your marketing journey. From branding to marketing et al, without proper strategy or planning you will face challenges to bring out the value of your brand. Without it, you’re doomed. No doubt about it. However overdoing it can be a disaster too. By keeping …

Nescafé Declares Their Website Is ‘Dead’ As It Moves To Tumblr

By Azleen Abdul Rahim This is the headline of The Verge’s article I came across last couple of weeks. Nescafé. I wasn’t that surprised as I wrote a similar stuffs last month, how the website is getting obsolete and irrelevant. Everybody knows Nestlé, they are huge in the global food industry, and a well known …