We ‘kidnapped’ Zuhaila Sedek for a couple of hours while she was on her leave. We’ve heard so many ideas from so many people especially from the corporate side, but we hardly come across any strategic ideas and methods being implemented from the government side.
This video is for you to dig deeper and understand better how MATRADE’s corporate communication team runs their campaigns in their mission to reach out the world. Listen to some of the coolest tricks on branding, marketing and social media from one of the top Marketing brains within the government sector. You may be able to relate some of these ideas to your own situation.
Zuhaila is the Head of Corporate Communication of Malaysia External Trade And Development Corporation or known as MATRADE, an agency under the Ministry of International Trade and Industry Malaysia. Its mission to promote Malaysia’s export has enabled many local companies to carve new frontiers in global markets. Today as they continue to put the spotlight on capable Malaysian companies on the international stage, they’re helping to make the phrase Made-In-Malaysia synonymous with excellence, reliability and trustworthiness.