Marketing Strategist, Blogger
Oleh Azleen Abdul Rahim LIMA sebab utama mengapa para pengguna jauh lebih mementingkan jenama berbanding produk yang disediakan. Pengalaman. Jenama bukan sahaja melibatkan produk semata-mata tetapi turut melibatkan keseluruhan organisasi itu sendiri. Dari tertibnya khidmat pelanggan, penghantaran barangan yang menepati masa dan janji, kualiti produk yang baik, layanan ketika sebelum pembelian, persepsi dan janji yang …
Continue reading "Mengapa Jenama Lebih Penting Daripada Produk"
Oleh Azleen Abdul Rahim BERMAIN di media sosial sebagai satu jenama korporat sedikit sukar berbanding kita bersosial secara individu. Sebagai seorang individu, kita boleh bercakap hampir apa sahaja kecuali perkara-perkara yang sensitif di rangkaian-rangkaian media sosial yang kita gemar. Tetapi sebagai sebuah jenama korporat, pantang larang yang ada jauh lebih banyak sebenarnya. Kita tidak boleh …
Continue reading "Korporat: Bersosial Di Internet Perlu Ikut Pantang Ini"
By Krystal Clare Wether it is a lunch to impress a potential client or employee, it is important to maintain a professional image. More and more professionals are taking their meetings out of the boardroom into different settings such as restaurants. It is said that having a meeting at a restaurant means it is on …
Oleh Azleen Abdul Rahim SETIAP minggu saya akan berjumpa dengan pelbagai jenis usahawan kecil dan sederhana, sama ada yang menjalankan perniagaan di Lembah Klang mahupun di luar. Ada yang sanggup datang dari Alor Setar dan Mersing semata-mata untuk berjumpa dengan saya dalam sesi menghirup kopi sambil berbincang tentang pemasaran digital. Dalam masa sebulan, memang tidak …
Continue reading "Sudah Tiba Masanya Anda Tukar Kaedah Penulisan Untuk Tingkatkan Jualan"
Oleh Azleen Abdul Rahim AGAK terkejut juga apabila saya diberitahu oleh beberapa rakan yang berjawatan tinggi di organisasi masing-masing, yang mereka tengah membuat penstrukturan semula laman web korporat mereka untuk memasukkan bahagian blog di dalamnya. Ini sesuatu yang positif. Maklumlah, setelah bertahun-tahun lamanya saya ‘membasuh’ pemikiran mereka tentang pentingnya blog di laman web korporat, kini …
Continue reading "Naikkan Jumlah Pengikut Media Sosial Anda Dengan Taktik Ini"
By Mifzal Malik There’s this thing we’re good at doing. It’s not a bad thing to do in fact it’s very beneficial. But sometimes we don’t make very smart choices and that’s okay because we’re human and humans make mistakes. When I idolize a public figure, artist or celebrity, it’s because I take them as …
Oleh Azleen Abdul Rahim DI Malaysia, Facebook amat diminati ramai dan hampir keseluruhan individu dewasa di negara ini memiliki akaun di Facebook. Saluran media sosial yang kedua popular pula ialah Instagram, yang juga dimiliki Facebook. Ia diikuti rapat oleh Twitter. Ketiga-tiga rangkaian ini memainkan peranan penting dalam kehidupan kita seharian. Tidak kira siang atau malam, …
Continue reading "Di Facebook Tiada Pelabur, Pelanggan Korporat Seperti Di LinkedIn"
By Wan Faranaquiah Creating content for your brand's social media platform would be challenging. To find the right content that arouse your audience would draws better engagement. Producing high positive aroused contents consistently would surely jump your brand awareness and at the same time retain your customer loyalty. Content that draws a high arousal and …
By Sr. Arabic translator AK Janjelo 虎 The aim of this piece is not to channel clients toward me, nor to sabotage other translators. The goal of this piece is to present a couple of facts so both clients and translators make informed, decent decisions. Fact one: Millions plagued the sector of languages and translation, …
Oleh Azleen Abdul Rahim Minggu lalu, saya dijemput untuk mengendalikan satu seminar tentang pemasaran digital untuk para usahawan wanita di ibukota. Ia dianjurkan oleh Kementerian Pembangunan Wanita, Keluarga dan Komuniti Malaysia. Seramai 59 orang usahanita telah hadir pada hari tersebut. Sepanjang sesi tersebut, saya ditanya bertubi-tubi tentang pentingnya laman web. Untuk pengetahuan anda, mereka ini …
By Krystal Clare With many corporations moving towards a more casual dress code, it is important to be aware of what the definitions are as there are different tiers to casual dressing. For example, Business Casual and Smart Casual. Some employees might be relieved as this means a less stuffy choice of clothing, more savings …
By Noreffyzan Izziaty Aplikasi media sosial merupakan satu aplikasi yang wajib ada didalam setiap telefon bimbit pintar yang dimiliki. Lambakan aplikasi media sosial kini ibarat cendawan yang tumbuh selepas hujan. Tanyalah mana-mana murid sekolah yang lahir dizaman Gen-Z dan semuda yang lahir sebagai Gen Alpha pasti mengetahui aplikasi media sosial yang terkini. Sebagai seorang ibu …
Continue reading "Media Sosial, Merapatkan atau Merosakkan?"
By Mifzal Malik Oh wow, Ed Sheeran is coming back to perform in Malaysia for a second time. Oh wow, tickets are pretty affordable. I can’t miss my chance. I have to buy them! Wait, what? They’re sold out? How? It hasn’t even been an hour. How is this possible? It’s possible when you’ve someone …
Oleh Azleen Abdul Rahim SOALAN ini bakal menentukan sama ada jenama anda akan kekal relevan ataupun tidak. Sebelum sesuatu jenama itu diperkenalkan di pasaran, pasukan pemasaran biasanya akan membuat persiapan beberapa bulan lebih awal. Ini bagi memastikan jenama produk atau perkhidmatan yang bakal dikeluarkan itu menepati semua kriteria yang membuatkan orang datang membeli. Salah satu …
By : Noreffyzan Izziaty “Action without study is fatal. Study Without action is futile.” -Mary Ritter Beard Facebook, a huge company in the social media world made a shocking decision by deciding to buy Instagram a social media app with only 13 –person in its organization and zero revenue at eye-popping …
Continue reading "Why Facebook Bought a Company That Made No Revenue"
Because pursuing a startup requires money, effort and risk taking, it is popular that many founders do not invest full time and effort in their business. To mitigate risks, they try different opportunities at the same time, invest resources moderately and wait until any of those to begin making money.
By Azleen Abdul Rahim The question is simple but the answer to it isn't. Search engines such as Google, Yahoo and Bing prefer long-form articles. We are talking about at least 1,500 to somewhere around 3,000 words. Some bloggers even willing to write beyond 5,000 words or so. Bloggers are writing solely just for the …
Continue reading "How to Write For Human, But Optimise It For SEO?"
Oleh Puteri Yusof Sekitar tahun 1984/ 85, pada satu petang ada sepasang suami isteri datang menziarah kami sekeluarga di rumah. Saya tidak pernah kenal pasangan ini, tetapi saya tahu mereka bukanlah saudara mara emak atau abah. Saya tidak pasti apa yang mereka bualkan dengan emak, tetapi di akhir kunjungan ringkas itu, emak bersetuju untuk berjumpa …
Continue reading "Mengapa Wanita Lebih Sesuai Membina Perniagaan Jualan Langsung?"
By Syafiq Saifullah Malaysians had the proudest moment to stand behind our very own national Pocketrocketman, Mohd Azizulhasni bin Awang when he flew ‘Jalur Gemilang’ high at Hong Kong Velodrome upon being the first Malaysian to win a Gold medal in 2017 UCI Track Cycling World Championships. Certainly, this historical occasion will be remembered and …
Oleh Azleen Abdul Rahim SEORANG rakan saya ini kini sedang sibuk dengan projek ‘mencuci’ bersih Facebook dan Twitter peribadi beliau dengan begitu dedikasi sekali. Dia kini sedar media sosial bukan tempat yang sesuai untuk meluahkan apa sahaja di hati, tidak kira apa jenis luahan sekalipun. Ini termasuklah apa sahaja yang melibatkan rasa tidak puas hati, …
Continue reading "Media Sosial: 4 Sebab Anda Gagal Dapat Kerja"
By Alita Abdullah Do random people ever coming up to you and tell you, "Hey I have a great idea for your business? Hey I have a great idea for your product" - Idea, Idea, Idea! How to know which ideas can expand your company? Say for example you have 2 people in your team. One with …
By Krystal Clare Imagine receiving a very important invitation, scrolling down and noticing a dress code on the invitation card. Despite the clear-cut dress code, you don’t have a crystal clear idea of what to wear. Whether you’re vying for a promotion, networking or going for an interview, making an impactful positive first impression is …
By Azleen Abdul Rahim If you're not, this infographic might be useful then. It will show you a step-by-step approach on how to evolve yourself from a nobody to a somebody. It has 10 steps in total. Good luck!
By Krystal Clare Henry A man walks into a car dealership wearing a White “Pagoda” singlet, shorts and slippers. As he walks in, none of the sales personnel rush to side. None of them fight for his business. After some consideration, he purchases his chosen car with cash, much to everyone’s surprise. Some of us …
By Azleen Abdul Rahim Quite a number of times, you will find that your posts look pretty ugly when the size of the image you attached on it seems too small or too big. If only you knew what are the right size of the image that you can use for each platform, wouldn't it …
Continue reading "Image Size Guide for Social Media Posting"
Oleh Azleen Abdul Rahim SUDAH beberapa bulan saya mendapati Facebook kini semakin mendesak kita untuk membayar dan terus membayar sekiranya kita mahukan status kita yang dimuatnaik dilihat oleh para pengikut kita sendiri. Yang saya maksudkan di sini ialah laman bisnes Facebook, dan bukannya di sebelah personal. Dua minggu lalu saya mengikuti satu forum atas talian …
Continue reading "Kini Kita Di Bawah Belas Kasihan Algoritma Facebook"
Oleh Azleen Abdul Rahim TANPA asas yang amat kukuh, sesuatu jenama itu sama sekali tidak akan mampu membuatkan orang ramai ingat tentang jenama tersebut. Buatlah macam mana sekalipun, mereka cuma akan nampak jenama anda buat seketika dan kemudiannya beralih pandangan kepada benda seterusnya. Kini, dunia dibanjiri dengan berjuta-juta jenama. Menurut angka yang dikeluarkan oleh Suruhanjaya …
Continue reading "Bagaimana Jenama Anda Boleh Diingati Selalu Oleh Para Pelanggan"
By Safwan Rahman Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. These courses …
Continue reading "Funnel Automation – Email Courses and Autoresponders"
Oleh Azleen Abdul Rahim HAMPIR 3 bulan saya membuat kajian tentang bagaimana hubungan jumlah pengikut setia yang jenama-jenama besar di luar sana kumpulkan selama ini dengan perkembangan jualan yang mereka perolehi setiap tahun. Cuma pada beberapa minggu yang lalu sahaja kajian ini menampakkan hasil. Pemerhatian yang amat teliti tentang tingkahlaku mereka yang wujud di rangkaian-rangkaian …
Continue reading "Saiz Pengikut Setia Anda Akan Tentukan Saiz Jualan"
By Wan Faranaquiah "For the sin they do by two and two they must pay for one by one " - Rudyard Kipling. Their first sin - Claiming overbook flight when all the passenger are seated and at the same time stating that they need to put 4 of their staff on the plane. They …
Continue reading "Would You Accept My Apology? Sincerely, United Airlines."
By Mifzal Malik United Airlines has probably become the world’s most hated company of the week when a passenger was forced to volunteer to leave the aircraft due to an overbooked cabin to make way for airline staff. Video circulated on the internet of the passenger that was allegedly body slammed by an airport cop …
Continue reading "United Airlines Is Exactly Like a Gold Digging Partner"
By Safwan Rahman Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? …
Continue reading "Website Sitemaps 101 – Tips, Tricks and Benefits"
Oleh Azleen Abdul Rahim Penjenamaan yang baik ialah apabila pengguna teringat tentang satu jenama tertentu apabila mereka melihat atau menggunakan sesuatu produk atau perkhidmatan. Contoh, syarikat penerbangan apakah yang akan anda ingat sekiranya anda bercadang untuk ke Pulau Langkawi ketika cuti sekolah nanti? Sudah semestinya anda akan teringatkan AirAsia. Mengapa? Kerana pada fikiran anda, harga …
Continue reading "5 Taktik Gunakan Kualiti Produk Untuk Kuatkan Penjenamaan Anda"
By Safwan Rahman Since search engines are the first stop for people on the Internet looking for products or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve …
Continue reading "Monitoring Your Website Search Engine Positions"
Oleh Azleen Abdul Rahim SAYA terbaca satu artikel menarik yang diterbitkan oleh satu majalah pemasaran digital tempatan, Wooowiii.com tentang bagaimana perjalanan seorang jutawan bernama David Sharpe yang memperolehi pendapatan 8 angka hanya melalui internet pada usia tidak sampai 25 tahun. Beliau, yang dilahirkan pada tahun 1991 ini adalah pengerusi dan pemilik bersama syarikat Empower Network …
Continue reading "David Sharpe: Pendapatan Lumayan Melalui Internet Dengan 6 Langkah"
By Wan Faranaquiah Nowadays, company that embraced digital marketing use social listening tool to listen to their customer conversation online, monitoring keywords while the main focus is to use all the data that is produced by the tool to create engaging content or advertisement. For small companies, they would usually use Sprout Social, Sendible, Hoot …
Oleh Azleen Abdul Rahim MAHU tidak mahu, untuk memudahkan para pengguna internet mencari jenama anda di dalam talian, anda perlu menulis. Anda tidak dapat lari dari realiti ini. Kenapa? Sebenarnya lebih kerap anda menulis, akan lebih kerap lagi algoritma pencarian enjin seperti Google, Yahoo dan Bing akan datang ke laman web atau blog anda untuk …
Continue reading "Bagaimana Hasilkan Blog Yang Menarik Minat Pembaca?"
By Safwan Rahman Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to …
Oleh Azleen Abdul Rahim DALAM satu sesi perundingan saya dengan seorang Ketua Jabatan Pemasaran sebuah agensi kerajaan minggu lalu, terkeluar satu soalan dari beliau yang betul-betul menyengat sehinggakan saya masih terasa sehingga hari ini. Ia sangat terkesan kerana saya tidak mempunyai jawapan yang khusus sebenarnya. Soalan itu walaupun nampak mudah, tetapi jawapannya amat banyak sekali …
Continue reading "Masalah Utama Pemasaran Bagi Syarikat Baharu Ialah Ini"
By Azleen Abdul Rahim In general, humans are born lazy. We try to simplify as many things as possible for maximum output, from whatever input we have. One of them is reading. You want to be rich but hate to read. But heading out for movies, now that's your favourite part and willing to do anything for it. …
Continue reading "Is Video the Future of Content Marketing?"
By Azleen Abdul Rahim Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the outcome from it are far greater than retail's. Inbound marketing especially to B2B obviously offers a whole lot of benefits in and of …
Continue reading "How Digital Marketing Helps Sales Team Perform Better"
By Wan Faranaquiah When posting a job requirement for a digital and social media marketing person, most companies would overlook the social media crisis management knowledge or skill. They only focused on bringing in a talent that will improve the company's brand awareness and revenue. From my experience, only 10% of the client that I …
Continue reading "Is Your Brand Ready For Social Media Crisis ?"
By Azleen Abdul Rahim Some of my friends made fun of me by naming me as the Engagement Guy. “Hey, Engagement Guy, what’s up man? ” or “Hey Engagement Guy, I knew I could count on you for the ideas bro.” That's the reaction each time we met. Somehow that engagement word stuck on their …
Oleh Azleen Abdul Rahim KAEDAH pemasaran yang terbaik yang sebenarnya ialah semua jenis kaedah. Ia tidak boleh tertumpu kepada hanya satu-satu jenis sahaja, kerana ia akan gagal. Pemasaran digital amat bergantung harap kepada keupayaan pemasaran tradisional untuk berjaya, dan begitu juga sebaliknya. Mempunyai laman web dan media sosial sahaja tidak akan mampu pergi jauh tanpa …
Continue reading "Kemeja T: Cetak Cara Ini Untuk Tinggalkan Impak Penjenamaan Yang Berpanjangan"
By Wan Faranaquiah For a social media marketing person, it is important that you know how to measure the success of your content marketing, campaign or strategy. Usually the client or the management will request a report on the ROI of the social media marketing. ROI is traditionally a financial question to show the sales …
Continue reading "How To Measure Social Media Marketing Success"
By Azleen Abdul Rahim There's only one reason why I share you all these Marketing tricks for free. Because I want to empower you to do it yourself. With enough guidelines in hand, you will do great. Relying on others can be expensive. How to win more customers and influence more and more people? You …
Oleh Azleen Abdul Rahim Saya dipanggil untuk berbincang oleh satu agensi kerajaan beberapa hari lepas tentang hasrat mereka untuk membuat penjenamaan semula. Setelah ditanya mengapa mereka mengambil keputusan besar sebegini, dan saya menerima jawapan mereka dengan nada yang lebih serius. Mereka menyatakan ia kerana hasil pendapatan mereka sudahpun mencapai tahap tepu dan ia kelihatan tidak …
Continue reading "Penjenamaan, Kesannya Perlu Di Hati. Bukan Di Fikiran"
By Mifzal Malik “Stop wasting time on social media! It will get you nowhere in life!” How many times has mommy or daddy said that to you when you were a child or even as a teenager? As a 21 year old I’m not very fond of hearing those exact words myself. Well I hate …
Continue reading "Social Media Marketing; A Little Goes A Long Way"
By Wan Faranaquiah. When people ask me what kind of social media campaign or advertising that I have done, I would always mention that I am also familiar in creating visual content for native advertising. They would usually pause and ask what is native advertising? If you look up the term of native advertising in …
Continue reading "Native Advertising + Visual Content in Social Media Marketing"
