To Boost Your Job Hunting Chances, Your Resume Needs A Personal Branding Touch

By Masni Mustafa So, you do not get a job after numerous interviews. What comes to your mind? The employer is so choosy, they want people with experience while you have none. So, how come some of your friends landed themselves the dream job that you have always wanted? Didn’t you graduate from the same …

What Is Marketing Today?

The marketing function has undergone tremendous changes in the past decade. It is no longer a business function meant to create awareness. As a business function marketing needs to take more accountability of the organizational P&L and deliver using the technologies available to it today.

To Reduce Bounce Rate, You Can ‘Force’ Visitors To Stay Longer On Your Website Using These Types Of Content

By Ayuni Ayatillah How many times have you come across a blog or a Facebook page, read the headlines, skim the paragraphs or timeline and immediately decided to leave? I admit I do that countless of times. Not particularly because I dislike a brand or hold any grudges to anyone or anything. It’s simple – …

This Is The Best Way To Get Your Complaint Across To Brands – Social Media

If you aren't a VIP, your complaints will most probably hit deaf ears at the brand side for sure. Your complaints aren't going to even hurt them at all. Let alone to make them act on it, change whatever necessary and eventually solve it. This is what usually happens when they see you as a …

Does LinkedIn Matter To Our Personal Branding? Answers From These LinkedIn Power Users Will Inspire You.

By Azleen Abdul Rahim LinkedIn matters. That's my personal take. I said so because everything that I've experienced here on LinkedIn are all positive ones. I've shared my real-life professional journey, thoughts and opinion about those through my posting. I've been a power user myself since ages ago which exact year I can't even remember. …

Suria FM, AirAsia and MATRADE Are Still Relying On This Marketing Method For Conversions

By Azleen Abdul Rahim Of late, I began to work on the video content to quickly balance out with my articles and infographics side. My recent video interview was with Shahida Azad Jamaluddin, Suria FM's Head of Digital and Branding. The 14 minutes video was uploaded at the video section a few weeks ago and …

5 Obvious Reasons Why Your SEO Doesn’t Bring Any Sustainable ROI At All

By Azleen Abdul Rahim 3 months went by and you just noticed that the incoming traffics to your website aren't improving much. Reasonable budget had been allocated and yet the result is almost like before you kickstarted this SEO adventure. Sure, you did see some spike here and there shown by the Google Analytics, and …

27 Online Marketing Tactics For Small Business With Low Budgets

While there are plenty of Online Marketing antics can be found to suit your limited financial resources, here are top 27 tactics we managed to gather from Neil Patel's blog and convert it into a cool infographic. Despite those cool facts highlighted, majority of them would be perfect if your brand is based in the United …

3 Fundamental Reasons Why Your Website Isn’t Producing Any Business

By Azleen Abdul Rahim Imagine this. You are a proud owner of a large furniture store in the city you are living in. Since the location is strategic and no competitors to be seen within the next 10km radius, you believe that everything is going to turn out perfectly well as per the business plan …

To Make Your Brand Stands Out, Start By Building The Brand Identity And Persona

By Azleen Abdul Rahim You need to build your brand identity and persona to stand out. It is as simple as that. The noise out there is extremely overwhelming, with too many brands that are very similar to yours and products you are selling. So, you've got to start now. You've got to differentiate yourself against …

Combat Your Competition With This Powerful Content Strategy

By Azleen Abdul Rahim In this digital era, you will find it extremely difficult to stand out from competitions. All the social media tricks that you have under your sleeves are all almost similar to those owned by the competitors. From copywriting of your captions, images, videos and infographics to engagement with audience and creating …

These Marketing Tricks Might Help You Get More Sales Without Spending A Single Cent On Facebook

By Azleen Abdul Rahim A couple of days ago I came across an interesting article from Hindustan Times, mentioning that Facebook Inc shares could rise 16% to $200 within a year, as it expands its reach in video advertising while strengthening its grip on the existing strategy. According to the article, Facebook is also eyeing …

While Others Are Adding Up Their Connections and Followers, I Build Engaging Community Instead

By Azleen Abdul Rahim Do you know what is a community? It is a group of people who are just a step away from being paid customers. That's what they are. Community is a group of people who believe in you. They not only believe in you, they also believe in what you say, they …

6 Greatest Things I Learned From Running Digital Marketing Campaigns For Two Global Trade Shows

By Azleen Abdul Rahim Sincerely, I never actually dreamed of managing global exhibitions. The normal digital marketing gigs I usually have are all from the typical product and services based corporates and SMEs mostly. And yes, for the ruling political party too. That’s it. Not yet for trade shows, let alone global ones.  As a …

Why Facebook Bought a Company That Made No Revenue

By Noreffyzan Izziaty “Action without study is fatal. Study Without action is futile.”                                                                                                     -Mary Ritter Beard Facebook, a huge company in the social media world made a shocking decision by deciding to buy Instagram a social media app with only 13 –person in its organization and zero revenue at eye-popping costs of $1 Billion …

How Digital Marketing Helps Sales Team Perform Better

By Azleen Abdul Rahim Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the outcome from it are far greater than retail's.  Inbound marketing especially to B2B obviously offers a whole lot of benefits in and of …

If You’ve Exhausted All Resources To Make Your Digital Marketing Works, Worry Not. Consider This.

By Azleen Abdul Rahim Some of my friends made fun of me by naming me as the Engagement Guy. “Hey, Engagement Guy, what’s up man? ” or “Hey Engagement Guy, I knew I could count on you for the ideas bro.” That's the reaction each time we met. Somehow that engagement word stuck on their …

Native Advertising + Visual Content in Social Media Marketing

By Wan Faranaquiah. When people ask me what kind of social media campaign or advertising that I have done,  I would always mention that I am also familiar in creating visual content for native advertising. They would usually pause and ask what is native advertising? If you look up the term of native advertising in …

How I Transformed The Company Into A Super Brand in Just 18 Months

By Azleen Abdul Rahim A few days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie Richards wrote this story for Adweek and you can find the original article right here. Long story short, Jonathan Mildenhall …

Personal Branding: How To Evolve From A Nobody To A Must-Connect Material Using LinkedIn

By Azleen Abdul Rahim It seems that you are stuck in the ‘connections’ zone with those bunch of people who tend to ignore you often despite them being a very good potential customers for your products. It's just that you don’t know how to go about it and what to do for the next move …

Branding: Consumers Are Getting Nastier This Year

By Azleen Abdul Rahim Unlike previous new year celebrations, this year's began very moderately. It will be the same for the next one I presume,  and so on. With all uncertainties happening around us, everyone welcome the new year with caution. In Malaysia, changes are happening from all front due to inflation and ridiculous cost of living. Digital marketing is …

This Is How I Boost My Personal Brand, And I Want You To Do Exactly The Same

By Azleen Abdul Rahim By becoming a storyteller. That's how I am doing it. I'm not quite sure you do notice this or not but human beings like you and I, we are a living learning machine. A living learning machine that is good in observing things. And we evolve along the way. We love to hear …