Phony Entrepreneur

By Mifzal Malik There’s this thing we’re good at doing. It’s not a bad thing to do in fact it’s very beneficial. But sometimes we don’t make very smart choices and that’s okay because we’re human and humans make mistakes. When I idolize a public figure, artist or celebrity, it’s because I take them as …

Why Facebook Bought a Company That Made No Revenue

By : Noreffyzan Izziaty   “Action without study is fatal. Study Without action is futile.”                                                                                                     -Mary Ritter Beard   Facebook, a huge company in the social media world made a shocking decision by deciding to buy Instagram a social media app with only 13 –person in its organization and zero revenue at eye-popping …

Growing More Azizulhasni

By Syafiq Saifullah Malaysians had the proudest moment to stand behind our very own national Pocketrocketman, Mohd Azizulhasni bin Awang when he flew ‘Jalur Gemilang’ high at Hong Kong Velodrome upon being the first Malaysian to win a Gold medal in 2017 UCI Track Cycling World Championships. Certainly, this historical occasion will be remembered and …

Decoding Business Formal

By Krystal Clare Imagine receiving a very important invitation, scrolling down and noticing a dress code on the invitation card. Despite the clear-cut dress code, you don’t have a crystal clear idea of what to wear. Whether you’re vying for a promotion, networking or going for an interview, making an impactful positive first impression is …

How Digital Marketing Helps Sales Team Perform Better

By Azleen Abdul Rahim Playing a digital marketing game is all about having your inbound marketing played online. If we are playing the game in the B2B industry, the creativity and complexity level to deliver the outcome from it are far greater than retail's.  Inbound marketing especially to B2B obviously offers a whole lot of benefits in and of …

If You’ve Exhausted All Resources To Make Your Digital Marketing Works, Worry Not. Consider This.

By Azleen Abdul Rahim Some of my friends made fun of me by naming me as the Engagement Guy. “Hey, Engagement Guy, what’s up man? ” or “Hey Engagement Guy, I knew I could count on you for the ideas bro.” That's the reaction each time we met. Somehow that engagement word stuck on their …

Native Advertising + Visual Content in Social Media Marketing

By Wan Faranaquiah. When people ask me what kind of social media campaign or advertising that I have done,  I would always mention that I am also familiar in creating visual content for native advertising. They would usually pause and ask what is native advertising? If you look up the term of native advertising in …

How I Transformed The Company Into A Super Brand in Just 18 Months

By Azleen Abdul Rahim A few days ago I was reading this interesting journey of Jonathan Mildenhall, Airbnb’s new CMO on how he transformed the company into a Super Brand in just 18 months. Katie Richards wrote this story for Adweek and you can find the original article right here. Long story short, Jonathan Mildenhall …

Personal Branding: How To Evolve From A Nobody To A Must-Connect Material Using LinkedIn

By Azleen Abdul Rahim It seems that you are stuck in the ‘connections’ zone with those bunch of people who tend to ignore you often despite them being a very good potential customers for your products. It's just that you don’t know how to go about it and what to do for the next move …

Branding: Consumers Are Getting Nastier This Year

By Azleen Abdul Rahim Unlike previous new year celebrations, this year's began very moderately. It will be the same for the next one I presume,  and so on. With all uncertainties happening around us, everyone welcome the new year with caution. In Malaysia, changes are happening from all front due to inflation and ridiculous cost of living. Digital marketing is …

This Is How I Boost My Personal Brand, And I Want You To Do Exactly The Same

By Azleen Abdul Rahim By becoming a storyteller. That's how I am doing it. I'm not quite sure you do notice this or not but human beings like you and I, we are a living learning machine. A living learning machine that is good in observing things. And we evolve along the way. We love to hear …

LinkedIn Pulse’s Noise Is Getting Bad, Here’s How To Beat It

By Azleen Abdul Rahim I am a hardcore LinkedIn user. Of late, I notice almost everybody is publishing their articles on LinkedIn Pulse day-in day-out. Since LinkedIn opened up their publishing side to everyone, it seems that the whole world is grabbing this opportunity to write their piece of mind out loud to the world. Yours …

If You’re Not ‘Attractive’, Do This To Add More LinkedIn Connections

By Azleen Abdul Rahim People say beauty is solely in the eye of the beholder. But when there are too many people keep ignoring your connection requests over LinkedIn even though your professional background and achievement are unbelievably top notch, you can be rest assured that the ultimate reason for the rejection could be because their …